Business impact first
A project earns space when it changes a revenue outcome: lead quality, conversion, response time, operating cost, retention, or expansion.
CAMERONWOLF
Cameron WolfGTM engineer · systems builder
I build the systems between a good idea and measurable revenue.
CRM architectureAutomationAttributionApplied AI
What the work has to prove
A portfolio should explain the business, not decorate the tools.
Real constraints
Strong work includes incomplete data, conflicting systems, edge cases, human handoffs, and the decisions that made the system reliable.
The whole workflow
Show the path from source to enrichment, scoring, routing, action, CRM update, and measurement. Hiring managers need to see the connective tissue.
SYSTEMS
5 builds worth keeping
Revenue infrastructure that survives real inputs, real handoffs, and a bad Tuesday.
01GTM system
Lead scoring and routing
Combine sources, enrich each record, score against the ICP, then route qualified accounts to the right owner with context intact.
Better qualified conversion and shorter response time.
02GTM system
Intent-based prospecting
Monitor buying signals such as site visits, hiring, funding, technology changes, and leadership moves, then trigger outreach while the signal is fresh.
More relevant conversations with less wasted volume.
03GTM system
Personalized outreach at scale
Research the prospect, generate useful talking points, sequence the message, and feed engagement back into the next decision.
Higher reply rates without turning the copy into mail merge sludge.
04GTM system
Revenue analytics and attribution
Connect campaign, sales, CRM, and product data so the team can see which work creates pipeline and which work just creates activity.
Budget and GTM decisions tied to revenue evidence.
05GTM system
Customer health and expansion
Combine usage, support, billing, and engagement signals to flag churn risk and surface expansion timing before the account goes quiet.
More retained revenue and earlier expansion conversations.
PROOF
Selected work
Built under pressure. Measured in customers, pipeline, and an acquisition.
TruvGTM infrastructure from scratch
CRM architecture, lifecycle automation, enrichment, attribution, and AI-assisted GTM operations for a Series B fintech company.
Read the case study
ZappyRide to J.D. PowerStartup to acquisition
Built the brand, content engine, and category authority that supported 100% YoY revenue growth through acquisition.
Read the case study
Sweet Express400,000 first-year users
Recruitment, ecommerce, social, and content systems that turned an offline trucking company into a measurable digital operation.
Read the case studyMETHOD
How I document a build
Start with the bottleneck. Show the decisions. End with what changed.
- 01
Problem
Name the revenue bottleneck in plain language.
- 02
Decision
Show the options, tradeoffs, and why you chose the path.
- 03
System
Map the workflow from input through handoff and measurement.
- 04
Result
Use the number that changed, plus what you learned when it broke.
Available for the right build
Your next GTM hire should leave working systems behind.
I architect the CRM, wire the APIs, build the automation, and connect the work to revenue.